Carl's Jr. and Hardee's

Los Angeles Times features latest Carl's Jr. ad with celebrity talent Michael Voltaggio

Chef Michael Voltaggio stars in the new Carl's Jr. ad, with his clothes on

By: Jenn Harris

January 29, 2016

Carl's Jr. ads are known for featuring supermodels in bikinis holding a juicy burger with ketchup dripping down their perfectly shaped chins and onto their perfectly toned bodies. Kate Upton, Heidi Klum and Kim Kardashian have all been featured eating hamburgers in the commercials. And now, it's Michael Voltaggio's turn.

Voltaggio, chef at the Melrose Avenue restaurants ink and ink.sack (ink was No. 15 on Jonathan Gold's 101 best restaurants last year), and the winner of "Top Chef" Season 6, stars in the new Carl's Jr. ad for the fast food chain's steakhouse burger, which includes fried onion strings, A.1. sauce and blue cheese. You can watch the ad above.

"It's fun and this burger is delicious," said Voltaggio in an email. "I'm not above enjoying a well-made burger. My bet is that most chefs aren't."

So how did one of the most lauded chefs in Los Angeles become a spokesman for a fast-food restaurant?